ATLAS KIRTASIYE / END-TO-END COMMERCE TRANSFORMATION

An end-to-end commerce transformation for Atlas Kırtasiye.

A custom Shopify Liquid storefront, a human-supervised SEO data operation spanning 30,000 product records, and an integrated growth system aligned with the technology.

Visit the live store

TEAM EXPERIENCE

This work was delivered by the same core team under Multimediatick before Derli was established.

Desktop home page of the custom Shopify store designed for Atlas Kırtasiye

Atlas Kırtasiye mobile product listing experience

DERLİ / ATLAS

Derli mascot explaining the Atlas Kırtasiye commerce system

NEED AND SOLUTION / DERLI EXPLAINS

We treated the new store, its 30,000-product catalogue and its growth channels as one commerce system.

Atlas’s move to Shopify covered more than the interface. We brought category architecture, product data, SEO and demand generation under one accountable system.

01
Strategy & design
Brand workshops, information architecture and a fully custom commerce experience
02
Shopify Liquid
Responsive frontend development and an SEO-ready technical foundation
03
Catalogue & SEO
Category tree, 30,000 product records, tags, content and import operations
04
Growth & production
Advertising, social, in-store filming and channel-ready creative

STOREFRONT EXPERIENCE / LIVE PRODUCT

A custom Shopify experience beyond the limits of an off-the-shelf theme.

We translated the design shaped through brand and creative workshops into a Shopify storefront coded from the ground up in Liquid. Category discovery, search, filtering, product detail and mobile purchase journeys were developed around both customer experience and SEO requirements.

Atlas Kırtasiye SEO-led category tree and mega-menu experience

Swipe through storefront screens

Search and instant product discovery

Atlas Kırtasiye product search with instant result suggestions

Desktop and mobile product listing

Atlas Kırtasiye desktop product listing and filtering page

Desktop and mobile product decision

Atlas Kırtasiye desktop product detail and add-to-cart experience

Atlas Kırtasiye mobile product detail experience

DERLI / CATALOGUE OPERATION

We structured the catalogue before moving 30,000 products into Shopify.

We separated raw spreadsheets into category, product-group, filter and tag relationships. Product names and SEO fields passed specialist review before controlled imports moved the final data into the store.

01Category architecture
02Product mapping
03Specialist-reviewed SEO
04Controlled Shopify import

First the structure, then 30,000 products.

Derli mascot explaining the Atlas Kırtasiye catalogue operation

Working sheet mapping Atlas Kırtasiye product data to category and SEO fields — Product and category mapping

Atlas Kırtasiye product naming and category-mapping operation — SEO product naming and taxonomy

SEO / ORGANIC FOUNDATION

Product data, technical foundations and content became one organic growth system.

Alongside product SEO, the programme covered technical SEO, category copy, content work and Search Console monitoring. The result was not simply a populated catalogue, but a maintainable store structure that search engines could understand and customers could navigate.

Atlas Kırtasiye product group, category and SEO tag mappings — Category and SEO tag system

Transformation of raw Atlas Kırtasiye product names into SEO-ready titles — SEO-ready title transformation

SEO-ready product description published on an Atlas Kırtasiye product page

GROWTH AND PRODUCTION / DERLI EXPLAINS

We supported the new store with a demand-generating media and content system.

We connected Meta and Google campaigns with the social plan, then prepared five vertical videos from the Atlas in-store shoot for paid and organic formats.