D EXPERT / SOCIAL & CREATIVE SYSTEM
A social and creative system that makes trust visible for D Expert.
Audience insight, a needs-led monthly content programme, community operations and channel-specific visual and video production.
DERLI PROJECT
The social and creative system for D Expert is a direct Derli client project.
DERLİ / D EXPERT
NEED AND SYSTEM / DERLI EXPLAINS
We turned technical expertise into one content system from insight to publishing.
We addressed the trust needs of individual vehicle owners and the operational expectations of corporate dealerships with distinct messages, while strategy, planning, creative, publishing and community management stayed under one accountable system.
- 01
Strategy
Audience, pain point, desire, objection and content-hook research
- 02
Editorial planning
Monthly calendar, topic mix, scripts, copy and publishing flow
- 03
Creative production
Design, hybrid visual production, motion and vertical video
- 04
Channel operations
Instagram and Facebook publishing, community management and reporting
Every piece answered a real decision barrier.
05 / EDUCATIONAL CREATIVE
Technical information became clear consumer stories about risk and value.
Engine risk, safety systems, inspection reports and corporate packages were translated into easy-to-consume social content through focused headlines, comparisons and clear visual hierarchy.
06 / CAMPAIGN & AD-HOC DELIVERY
Campaign speed without compromising brand consistency.
For packages, partnerships and time-sensitive offers, we combined commercial messages with D Expert's language of trust. Unplanned requests were delivered with the same care in each channel's required size and format.
Prices shown in this portfolio are from past campaign communications and are not current offers.
07 / ALWAYS-ON BRAND MOMENTS
Always-on communication also covered relevant brand moments.
Seasonal posts were not treated as generic templates; each was aligned with the brand's typography, red accent language and trust positioning.
08 / CHANNEL-SPECIFIC BROADCAST CREATIVE
A creative package built beyond the social feed and proven in a live broadcast.
For D Expert's brand presence in a NEO Spor YouTube broadcast, we produced the announcement copy, square visual and animated lower third. This was not media buying; it was channel-specific creative delivery built to the external publisher's technical format.
Announcement copy & square visual
1920×250 motion lower third
Live use on NEO Spor
09 / VERTICAL VIDEO SYSTEM
One service, two video languages for two audiences.
For individuals, we explained how an inspection report supports trust and negotiation. For dealerships, we focused on the operational speed of mobile inspection. Script, copy, visual sourcing, motion and edit were produced end to end by our team; no physical shoot was conducted.
Individual vehicle buyers and sellers
Transparent reporting, trust and clearer negotiation
Corporate dealerships
On-site inspection, independent reporting and faster decisions
STRATEGY AND PLANNING / DERLI EXPLAINS
Behind the visible creative, we built a measurable messaging and production rhythm.
The audience and messaging matrix flowed into a monthly calendar that connected scripts, copy, design, approval, publishing and learning.
- 01
Insight & topic
- 02
Script & copy
- 03
Visual / motion
- 04
Approval & publishing
- 05
Community
- 06
Reporting & learning
One system from insight to publishing.
Planning, production, publishing and learning stayed under one responsibility.
DERLI / OPERATIONS AND DELIVERY
We managed publishing, community and learning together with the verified delivery scope.
Instagram and Facebook operations, community response and reporting fed the next planning cycle. Verified deliverables stayed visible within the same record.
- 01
Audience and messaging strategy
- 02
Needs-led monthly visual and video content programme
- 03
Instagram- and Facebook-led channel management
- 04
Editorial calendar, copy, design, publishing and community management
- 05
Reporting and content-learning loop
- 06
4 selected educational creatives
- 07
2 campaign and 2 seasonal creatives
- 08
2 selected vertical videos
- 09
1 NEO Spor YouTube broadcast creative package
- 10
Additional creative delivery for channel-specific sizes and formats
DERLI / NEW PROJECT