A boutique brand. A store of its own.
A custom-coded ikas theme for Hocus Pocus, connected to campaigns, creative and marketing.
TEAM EXPERIENCE
This work was delivered by the same core team under Multimediatick before Derli was established.
Not a ready-made theme. Built for the brand.
We designed the boutique skincare brand’s ikas store, coded its theme from scratch and launched it. Rather than modifying a ready-made theme, we built the desktop and mobile shopping experience around the brand.
Our ikas development serviceWe didn’t pick a theme. We coded one for Hocus Pocus.
One brand, a considered journey on every screen.
Actual store screens, from navigation and categories to product listings and detail pages.
Product · Desktop
A store with more to say than products alone.
A custom module brought podcasts and expert conversations into the storefront experience.
Campaigns from the first hello to the basket.
We connected email signup and basket conditions to campaigns running on ikas.
- 15%
- A first-purchase discount for email signup through the popup.
- TRY 300
- An instant discount on baskets of TRY 1,500 and above.
- 10 ML
- An eye cream gift tied to a TRY 750 basket threshold.
Campaign setups from the project period. Terms vary by campaign and period; these are not current sales offers.
One idea. Two different compositions.
Rather than cropping banners on mobile, we recomposed the product, message and action for each screen.
The storefront story continued in the inbox.
We sent email campaigns to customers registered on ikas, designing and inserting the artwork announcing the renewed store and its offers.
View the delivered email
The delivered email body. Personal account and recipient information is not shown.
Meta was connected to the same system.
We managed Meta advertising, configured the events measured on the store and set up the product catalogue. The brief connected the storefront with advertising and sales-focused marketing.
Digital advertising management
DERLI / NEW PROJECT